Students ’ Credibility Judgments and Heuristics Concerning Wikipedia

This study examined: 1) whether a peripheral cue and subject knowledge influenced the credibility judgments in the context of Wikipedia; and 2) whether certain factors affected heuristic processing in the context of Wikipedia. The theory of bounded rationality and the heuristic-systematic model serve as the basis of this study. Data were collected employing a quasi-experiment and a web survey at a large public university in the Midwestern United States in the fall of 2011. The study participants consisted of undergraduate students from nine courses whose instructors agreed to their participation. A total of 142 students participated in the study, of which a total of 138 surveys were useable. The major findings of this study include the following: a peripheral cue and knowledge influenced the credibility judgments of college students concerning Wikipedia. The effect of a peripheral cue on credibility judgments was not different between those with high versus low knowledge. Finally, perceived credibility was positively related to heuristic processing, but knowledge, cognitive workload or involvement in a topic was not. This study suggests that educators and librarians need to integrate heuristic approaches into their literacy programs, guiding students to effectively use and not blindly accept cues. Wikipedia needs to offer noticeable cues that can help Wikipedia readers assess the credibility of information. The role of perceptions in heuristic processing needs further investigation. Further, this study demonstrates the strength of a peripheral cue on credibility judgments, suggesting that further research is needed when cues lead to effective credibility judgments and when cues lead to biased credibility judgments. Finally, this study provides the suggestion of an integrated model of the theory of bounded rationality and the heuristicsystematic model that can enhance our understanding of heuristics in relation to credibility judgments.